As part of Reading’s Year of Culture and the town’s festive Christmas celebrations, Reading 2016 has created The Thames Tower High Striker, a fairground-style interactive lighting of the 15-storey building in front of Reading Station.
From Thursday 1 December to Saturday 17 December, visitors to Thames Tower, a vibrant new office space in the centre of Reading, will be able to test their strength in the style of the traditional fairground mallet and bell trial of strength – but with a difference. In this instance, the strikers will be lighting up 15 floors of Reading’s newest tower rather than ringing a bell.
Special guest Anais Buche will be unveiling the illuminated installation on Thursday 1 December at 19:45. Anais imagined the idea for Light Up Reading last year, and Reading 2016 is delighted to have been able to turn her idea into reality.
Illuminating the north face of the building from the ground to top floor will create a beacon visible across Reading, and will be an eye-catching addition to the Reading skyline for everyone travelling on the Great Western Mainline in the evening rush hour.
Zsuzsi Lindsay, Producer Reading Year of Culture, said: “The Thames Tower High Striker will be one of 11 stunning illuminations casting a new light on Reading town centre this December. The 17-day event is the exciting finale of 12 months of Reading’s Year of Culture. It is a great new addition to Reading’s Christmas programme and free to enjoy.”
The Thames Tower High Striker was designed by Stuart Melrose and brought to life by A.P.S.Ltd. It has been sponsored by the Landid and Brockton Capital partnership, owners of the iconic office development, which is scheduled to open in early 2017.
The trail of illuminations will be officially launch on the 1st of December with the help of the John Madejski Academy choir and a surprise guest from Reading Football Club.
James Silver, development director at Landid said, “What an excellent way to culminate Reading’s eventful Year of Culture. We’re proud of the community engagement in this town, and pleased Thames Tower can serve as an interactive beacon of light for all to enjoy. “
Adam Benson, Commercial Director at Reading Football Club said, ‘We are proud to be supporting our second Reading Year of Culture event of 2016 and joining 30 partners to help end the year by shining a light on Reading. The town of Reading is extremely important to the football club so we are delighted to be involved with the Thames Tower High Striker.’